Since it’s all about decreasing load time for your customers, you need to know which file types will work best for the images on your site. The goal with these file types is to understand which ones will give you more bang for less space. And the more tech-driven marketing becomes, the more critical it is to get familiar with some of the basics. And we all love a good GIF.īut again, marketers often aren’t developers or design experts. You can’t make a decision on which file type to use if you don’t understand what the file type is, right? These optimization hacks will improve your conversions, SEO rankings, customer retention, and more. In this article, I’m going to teach you the top eight ways to optimize your images. As of March 2018, images make up 50% of website content.Īs you can see, image optimization should be a top priority for any marketer, particularly marketers looking to convert visitors to buyers on their website. Take a look at the graph below from HTTP archive. This is why optimizing images is one of the best ways to improve website performance and SERP rankings. Here’s why understanding image optimization is so important:īecause images account for more bytes than any other part of a website, especially e-commerce sites, their size and complexity can make or break your web performance.Īnd that impacts your customer retention and conversions. This means you should absolutely know how to optimize an image. But, that doesn’t mean you shouldn’t understand the basics of the tech that plays such a huge role in your conversions and retention. Most marketers aren’t coders or designers. Images that aren’t optimized can negatively affect site performance, and therefore, conversions.īoosting customer retention by just 5% can increase profits by 95%.Īnd it’s 5 to 25 times more expensive to acquire a new customer than to retain a current one! What about conversions? Are your web conversions suffering because you haven’t optimized your images? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? Ever wonder why your product image doesn’t show up when you do a Google search for your product?
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